About Us

About CHURO Car Rental in Sarasota

CHURO was born from a simple belief: car rentals should feel personal, honest, and hassle-free.

After completing over 480 trips on Turo with a near-perfect 4.9-star rating, we knew it was time to bring our service directly to you—no middlemen, no surprises. Based in Sarasota and family-operated, we’ve built our business on trust, repeat guests, and a shared love for the open road.

But we’re more than just a car rental company—we’re curators of unforgettable experiences. From spacious 7-seater SUVs to sleek sedans, our fleet is carefully chosen and meticulously maintained to meet your needs. Whether you're in town for the beaches, a family event, or a solo getaway, you’ll find a ride that feels like your own.

At CHURO, every trip is backed by:

  • Clean, reliable Kia Sorento and Optima vehicles
  • Personalized service and local hospitality
  • A commitment to comfort, convenience, and joy

Let us handle the details while you focus on the journey. We're here to earn your business—not just once, but every time you come to town.

“Car was clean I really enjoyed the ride”

Kelvet (Kia Optima 2014)

“Awesome host. Quick”

James (Kia Sorento 2022)

“The car was great. Only problem was the radio other than that A-OK.”

Quinlan P. (Kia Optima 2014)

“Great ride and flexible host. Highly recommend”

Brandon (Kia Optima 2014)

“OMG! I needed a car around spring break at the last minute. Everything was booked up on Hertz, Budget, Avis, and Enterprise. My best friend told me about Turo and I found this wonderful man right here. He made my first time experience easy and accommodating. I rate him 10/10 and would recommend him to any one of my family members to him. He was welcoming, nice, very easy going, and respectful. I met him at his residence and he handed me the keys. Told me to take my pictures and read the rules. Long as you respect the rules of the vehicle you will be fine. When I first entered the vehicle I was in love. I immediately respected the truck like it was my own, told the kids to respect it, and any of my visitors. The truck gas tank was full and the car was clean. The truck smelled good for a whole week straight. He made my Turo experience smooth, easy, and perfect. I was stressed because my car went out and I have it in the shop for fixing. I was able to make it back and forth for work because of this young man. I absolutely adore you and appreciate your hospitality. I will be back. Thank you again.”

Jimecka (Kia Sorento 2016)

“loved it”

Francis (Kia Sorento 2018)

“Freeman was a great host. Very responsive. The car was very clean and drove great.”

Celeste (Kia Sorento 2022)

“This gentleman Rocks”

Don (Kia Sorento 2016)

“Mr Freeman was absolutely amazing from start to finish car was nice and clean. He responded always in a timely manner would definitely recommend him and the Kia to anyone that needs a nice and convenient ride thanks Mr freeman.”

Tamika (Kia Optima 2014)

“Freeman's Kia was perfect for our group of 6 people. The third row is great and is hard to find in a rental. It folds down so you can have the extra storage space if needed. Freeman was super flexible with pickup and drop-off off. The car is in great condition with low miles. I'd definitely rent itagain!”

Jason (Kia Sorento 2022)